campaigner___
Club Legend
- May 30, 2018
- 1,692
- 3,182
- AFL Club
- West Coast
I work in branding, and the old fremantle jumper is a common case study. It's a great example of how people associate brands with failure.Lol, that jumper is a joke. To make it worse, seeing it just reminds me of how shocking and unprofessional Freo was back then. They didn't win a final until 2006, 11 years after joining the league!
When I see the original Eagle head I still get Nostalgic for our all-conquering 90s team. So many stars.
I'm serious... People actually see that jumper and think of failure. It's kinda sad!




