- Oct 8, 2004
- 17,927
- 24,187
- AFL Club
- Port Adelaide
- Other Teams
- Liverpool
As Carlton's fans continue to give the club the cold shoulder, it has turned to the AFL for help with its 2015 membership drive – a campaign the new CEO concedes was mismanaged around Christmas and has since been partly outsourced.
Unwilling – just four weeks from the Blues' season-opening blockbuster against Richmond – to set a member target for this year, club boss Steven Trigg said his concern about what was "clearly a major challenge for us" led him to seek AFL assistance in January.
This followed Trigg learning that for a period last December Carlton did not have enough people working on membership – a scenario that saw the club miss phone calls and lose renewals through a problematic website.
After setting a club record two years ago in exceeding 50,000 members, the Blues' membership tally was 36,744 as of Wednesday.
http://www.watoday.com.au/afl/afl-n...-membership-drive-stalls-20150304-13v99e.html
Unwilling – just four weeks from the Blues' season-opening blockbuster against Richmond – to set a member target for this year, club boss Steven Trigg said his concern about what was "clearly a major challenge for us" led him to seek AFL assistance in January.
This followed Trigg learning that for a period last December Carlton did not have enough people working on membership – a scenario that saw the club miss phone calls and lose renewals through a problematic website.
After setting a club record two years ago in exceeding 50,000 members, the Blues' membership tally was 36,744 as of Wednesday.
http://www.watoday.com.au/afl/afl-n...-membership-drive-stalls-20150304-13v99e.html