Also to make them feel better about their underperformance in general since 2008. They were heralded as a new super team, and unlike previous times that has been claimed, have not followed it up at all.
Yeah. Unlike Essendon of 1999 - 2001, West Coast of 2005-6 and St Kilda of 2009 - 10 , we have failed to follow up with multiple flags. If only we could live up to it like those other "super teams" did...