In the end it pretty much comes down to this.
Do you want to stand behind a strong, solid, 150 year old brand, or do you want to forlornly try and change your identity with each passing fad? I think football clubs that choose to stand proudly behind a strong identity while retaining some flexibility are the ones who thrive.
Do you want to stand behind a strong, solid, 150 year old brand, or do you want to forlornly try and change your identity with each passing fad? I think football clubs that choose to stand proudly behind a strong identity while retaining some flexibility are the ones who thrive.