The Y Factor
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Proof will be wat people do between now and next season and more importantly the next decade of Recession
So if he thinks meaningless SurveyMonkeys, Raffles, $100 a ticket Raffles and screwing around with Reserve Seats/allowing on sale of tickets to Opposition Members, are going to keep unemployed families interested he is in for a rude shock.
I certainly don't think he was looking that deeply into it. Only reflecting on the current situation and hoping its a one off anomaly no doubt.
Clearly its going to be a tough few years by the look.
I believe he was referring to the considerable uplift in social/digital content that has proven populace and unlikely to be rolled back as a result and I imagine a value for money benefit to fan engagement - arguable more so than some of the stuff you reference.