Certified Legendary Thread China History in the Making

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Grave Danger

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Psst...wanna buy a Rolex?

https://www.afl.com.au/news/2019-04-14/afl-kennedy-enter-china-partnership-to-progress-the-game

AFL, Kennedy enter China partnership to progress the game


AUSTRALIA'S leading luxury retail brand, Kennedy, today announced its partnership of the Australian Football League's China game and operations until at least the end of the 2021 season.

The partnership will establish Kennedy's position as an 'Official Match Day Partner', with teams playing for the 'Kennedy Cup' over the next three years.

Kennedy Executive Chairman James Kennedy said the agreement would help foster continued development of the game in both China and among Australia's growing Chinese community.

"To be able to support the AFL in the promotion and delivery of our great game into China is a significant sponsorship for Kennedy and one we are proud to be part of," Mr Kennedy said.


"As a proud and passionate footy fan first and foremost, the AFL's China game is an exciting partnership to enter into.

....

The partnership, which includes naming rights for the Kennedy Official Match Day Function at Jiangwan Stadium, also goes beyond game day benefits with Kennedy becoming the first AFL China Foundation Partner.
 

OneGreatClub

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Psst...wanna buy a Rolex?

https://www.afl.com.au/news/2019-04-14/afl-kennedy-enter-china-partnership-to-progress-the-game

AFL, Kennedy enter China partnership to progress the game


AUSTRALIA'S leading luxury retail brand, Kennedy, today announced its partnership of the Australian Football League's China game and operations until at least the end of the 2021 season.

The partnership will establish Kennedy's position as an 'Official Match Day Partner', with teams playing for the 'Kennedy Cup' over the next three years.

Kennedy Executive Chairman James Kennedy said the agreement would help foster continued development of the game in both China and among Australia's growing Chinese community.

"To be able to support the AFL in the promotion and delivery of our great game into China is a significant sponsorship for Kennedy and one we are proud to be part of," Mr Kennedy said.


"As a proud and passionate footy fan first and foremost, the AFL's China game is an exciting partnership to enter into.

....

The partnership, which includes naming rights for the Kennedy Official Match Day Function at Jiangwan Stadium, also goes beyond game day benefits with Kennedy becoming the first AFL China Foundation Partner.
Any mention of PAFC here?
 
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https://www.smh.com.au/business/sma...s-legal-battle-continues-20190304-p511or.html
Kennedy Luxury empire looks to 'refocus' as legal battle continues

March 5, 2019

The Kennedy Luxury Group is looking to "refocus" as it battles legal proceedings and saw one of its subsidiaries, EGI Audio-Visual Retail, placed into administration. ...

Kennedy started as a small watch and jewellery shop in Sydney's Double Bay called LK Jewellery which was started by James Kennedy's parents. ...

Kennedy inherited the shop and has built it into a fast growing luxury goods group selling prestigious brands including Rolex watches, Graff diamonds, Giuseppe Zanotti shoes and B&O sound systems.


The business came under pressure last year after it lost its contract with luxury watch brand Patek Philippe in Sydney ...

A legal battle between Kennedy and Danish audio visual business Bang & Olufsen is still ongoing ...

Kennedy has ceased its partnership with fashion brand Kenzo and terms have been agreed with fashion brands Loewe and Giuseppe Zanotti for a "transition of the respective businesses". ...

.... Mr Kennedy also foreshadowed Kennedy would cut back some of its lavish sponsorship deals.
"From a marketing and communications perspective we will be a lot more considerate in our approach, particularly around our sponsorships and intend to look for more qualitative opportunities," Mr Kennedy said.

"Our partnership with the VRC remains a top of our key sponsorship arrangements and we will look to elevate our activation and involvement in the 2019 Spring Carnival."
 

Janus

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So a retailer of luxury brands not a luxury brand as the AFL article suggested. Spivs?or maybe more correctly retailer for spivs.
If you have to look it up, it's not a luxury brand.
 
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