Could some teams do with a bit of re-branding?

[Balance]

I'm up for a logo change too, ours is a little simple, how about something like this :

 

[mcgarnacle]

Absolute crap. Greater Western Sydney as a name NEVER had anything to do with Canberra. It has everything to do with the fact that large numbers of people who live in the greater west do not consider themselves in Western Sydney.

Ask someone from the Hills, the Hawkesbury, the South West, the North West , Macarthur, or the Blue Mountains if they live in Western Sydney and the answer would be an emphatic "HELL NO".
Ask the same person if they live in Greater Western Sydney and they would answer "Well, yes"

The Hills district in particular has always been a bit of an Aussie Rules stronghold and they certainly do not consider themselves to live in Western Sydney.

The name had bugger all to do with Canberra.

We don't live in 'Western Sydney', but we live in something something 'Western Sydney'.

Not too many bright sparks out that way.

 

[Colonial]

GWS is a horrible brand, they look awful and are almost unremarkable in NSW. It will fail within 5 years unless they re-brand. 6,940 members only in 2015....WTF?
.

do you actually believe the crap your spewing?

We are very recognisable. Our name is different to anyone else and no other aussie rules team in the afl wear our colours.

6k members.? Try 10k. And while that is still terrible in AFL standards it will grow as we do. And is actuallu fairly high compared to

As for dead in 5 years your living in a vfl dream world. None of the interstate sides will ever be booted.

 

[Colonial]

We don't live in 'Western Sydney', but we live in something something 'Western Sydney'.

Not too many bright sparks out that way.

Why is it so bad if we differentiate ourselves from every western, west, west put there? We are well know. With success our crowds will follow.

As a souths fan surely you understand that.

 

[mcgarnacle]

Actually no i havent. I have said West or Wests Sydney Giants is worse than Greater Western Sydney. Would i mind if they ditched the Greater part. No. But I have no problems with the name at all.

More market research than the West or Wests Sydney idea.

Maybe as someone who just hates our club should probably not to justify themselves by bagging our name. It makes you even more foolish than being a "power" fan

'West' Sydney would be Pyrmont. That name can be torpedo punted immediately, unless your mob are still trying to claim the Anzac Bridge as territory.

Western Sydney would've been ideal, but the Giants & the AFL have now invested plenty in 'Greater', both as a name and a brand. "something Great is building out west" is just an example. Given this thread is asking whether some clubs need a re-brand, I'd say the name should be left alone for a few seasons more and see what traction can be gained from it now that they've run with it.

The kit however could do with a tweak. That may happen at some stage like Freo and Port have recently done a few years down from their inception, as have most other clubs.

 

[Blind Turn]

I differ on Princes Park, i went there in 2004. I have probably been there on at least 30 or 40 occasions. It was in better shape than KP in 2004. The Blues signed off on a terrible deal and it has come to bit them on the arse.
I am non believer in jumper clashes that force teams to wear WHITE, it's utter BS.
The Saints are on a road to nowhere unless they make radical change. My bet is they won't be called St.Kilda within 5 years!

GWS is a horrible brand, they look awful and are almost unremarkable in NSW. It will fail within 5 years unless they re-brand. 6,940 members only in 2015....WTF?
The Dogs are progressive and are looking to the future, they are light years ahead of the Saints with there branding and possible Ballarat plan. These teams like the Bulldosg and Blues cannot afford to keep losing money hand over fist by playing at Etihad all the time.

Brunswick street oval is a community oval, surely the Lions could appear there on their trips to Melbourne.

Bayside Saints?

 

[Colonial]

'West' Sydney would be Pyrmont. That name can be torpedo punted immediately, unless your mob are still trying to claim the Anzac Bridge as territory.

Western Sydney would've been ideal, but the Giants & the AFL have now invested plenty in 'Greater', both as a name and a brand. "something Great is building out west" is just an example. Given this thread is asking whether some clubs need a re-brand, I'd say the name should be left alone for a few seasons more and see what traction can be gained from it now that they've run with it.

The kit however could do with a tweak. That may happen at some stage like Freo and Port have recently done a few years down from their inception, as have most other clubs.

I can see a tweak in the future. But would love to keep the big G on the front.

 

[Riccardo11]

I'm saying that the Saints have the opportunity to have the entire Southern area of Melbourne for themselves right down to the peninsula. St.Kilda means nothing now, they are not going back to the Junction Oval so re- brand and try and secure the clubs future by attracting 60,000 - 70,000 members. Currently the Saints sit at 27,413 in 2015.

Wrong, St Kilda are currently on 31,314 members according to our website.

You have no idea how silly you sound, the club has initiated a number of fantastic initiatives over this past off season and are well on our way to fulfilling the 5 year plan we have set in place. "St Kilda means nothing now"? Are you for real? It's the name of the club we love, they may not play in the St Kilda area anymore, but they haven't done so since 1964, and it really hasn't hurt us any.

I have absolutely no idea why you are so doggedly determined that the club arbitrarily changes its entire 141 year identity when there is absolutely no good reason to do so. The club can represent the whole of the southern area using the community outreach and fan engagement methods the club is currently employing, changing the identity of the club will do absolutely nothing to help that, in fact, as I have detailed numerous times to you, it will probably hurt the club more than anything else.

No doubt you won't listen (again) and I'll have to address this again in the future, because you simply don't seem to get it. A random name change isn't some magic spell that automatically fixes all a clubs problems. The fact you expect it would is worrying.

 

[Riccardo11]

I differ on Princes Park, i went there in 2004. I have probably been there on at least 30 or 40 occasions. It was in better shape than KP in 2004. The Blues signed off on a terrible deal and it has come to bit them on the arse.
I am non believer in jumper clashes that force teams to wear WHITE, it's utter BS.
The Saints are on a road to nowhere unless they make radical change. My bet is they won't be called St.Kilda within 5 years!

I was at Princes Park 3 weeks ago, and the stands behind the goals at one end (nearest the old wooden stand) have been demolished for a training facility and cafe. Most of the remaining stands are in poor to "should be condemned" condition, and the facilities needed are no longer there, not to mention the lack of PT around there (one tram line) and parking. It wouldn't be feasible to host an AFL game unless it was completely remodeled, and even then I can only see a 30,000 capacity, which the Blues wouldn't like as they can get way more crowd playing elsewhere.

The Saints are on the road to on and off field recovery, and are far more likley to be playing off for a Flag in 5 years than be called some random, plastic, ugly other name. Bookmark it if you like, and I'll await your concession to this fact in 2020.

 

[MrsEddieBetts]

I was at Princes Park 3 weeks ago, and the stands behind the goals at one end (nearest the old wooden stand) have been demolished for a training facility and cafe. Most of the remaining stands are in poor to "should be condemned" condition, and the facilities needed are no longer there, not to mention the lack of PT around there (one tram line) and parking. It wouldn't be feasible to host an AFL game unless it was completely remodeled, and even then I can only see a 30,000 capacity, which the Blues wouldn't like as they can get way more crowd playing elsewhere.

The Saints are on the road to on and off field recovery, and are far more likley to be playing off for a Flag in 5 years than be called some random, plastic, ugly other name. Bookmark it if you like, and I'll await your concession to this fact in 2020.

Princes Park would need a HUGE redevelopment to make it AFL standard and the residents in the surrounding areas would protest until they're blue in the face. It just won't happen.

 

[kingswood71]

I really like the GWS branding. It is immediately identifiable....I call them GWS, not the Giants, nor Greater Western Sydney.....But when you say something about GWS, people know who you are talking about. I think thats good marketing You could answer when you are asked who you support: "I support HFC", but it doesnt sound right...saying "I support GWS" does. And i think thats quite clever of them....

 

[mcgarnacle]

Before you begin the push to 'Stone' me, i am well aware this ain't going to be popular!

1) Southern Saints - no alteration to colours, logo or nickname. St.Kilda named dumped!
Is Moorabbin a possibility to play at least 3 games?

they can still be St Kilda and market the club for the southern metropolitan. generic names such as 'Southern' is artificial.

Melbourne clubs over the last 20-30 years have all competed against each other for metropolitan-wide membership. the big clubs will always win out here because what they're all trying to offer the same thing, at the same stadiums, just in different colours. in this case, the bigger clubs have the advantage because they already get bigger crowds to games and so have better atmosphere at their matches. it's fine line though. clubs such as St Kilda (southern metropolitan) and Footscray western metropolitan) could put up flags of postcodes outside and inside the ground of the suburbs they're attempting to bring in within their catchment, but that could push away any of the supporters they've attracted over last 3 decades who might not come from the areas they're targeting. still, i think these smaller clubs may need to aggressively target a geographic niche and make it obvious. western sydney wanderers did this with great success. this doesn't necessarily necessitate a change to a generic directional name. western sydney is specifying a region. simply southern or western isn't. and taking on Melbourne on the end of this will dilute the 'Melbourne' branding. And Melbourne & North would have grounds to put up a road-block too.

football clubs in London have names which may not signify the entire area they represent. in London, football clubs are predominantly borough-based but not named after these boroughs. it's easier over there though as clubs actually play at their own home grounds within these boroughs, and not at two stadiums in the middle of town.

2) Ballarat "Western" Bulldogs - Home games in Ballarat with at least 3 back at Western Oval?

So essentially, it's moving the Dogs?

3) West Sydney Giants - Dump the "Greater Western Sydney Giants" mouthful, it's way too long.
Shorten the name, change the colours (predominantly sky blue with some green and white) and resonate more with the people of Western Sydney by dumping the worst colour combination outside of Hawthorn i have ever seen any sporting team adopt in history!

'West' Sydney isn't the area the AFL and the club are predominantly targeting. That would be Pyrmont. Just like North Sydney, East Sydney, South Melbourne, North Melbourne, etc.

It's 'Western' Sydney. It's a region of the metropolitan.

4) Melbourne - Return the guernsey to it's original look with a pointy red yoke.
Scrap that horrible white away strip. Melbourne colours are red and blue.

that's going to make all the difference.

5) Brisbane - Play all away games in Melbourne in the 1960's Fitzroy strip. Conduct Melbourne training sessions at Brunswick st oval. Many Melbourne based Lions fans have switched allegiance in recent years.

this i agree might be some good ideas, if brunswick street is feasible. i don't think too many average footy supporters live in Fitzroy these days though, unless they're in the houso towers.

6) Carlton - A massive campaign is required to win back fans who have left them in droves, they must push for a return to at least 4 maybe 5 home games at Princes Park. It was insane to leave there in the first place and IMO was the catalyst for more than a decade long on field downturn.

it was a mistake to leave, but the ship has sailed on this one. they got into debt building the legends stand. they'd go broke bringing princes park up to standard.........plus, see fitzroy re the folks in the area. i don't think they're the footballing types these days.

 

[Ned_Flanders]

Princes Park would need a HUGE redevelopment to make it AFL standard and the residents in the surrounding areas would protest until they're blue in the face. It just won't happen.

People forget just how powerful those locals were, and that was before the green MPs emerged in the area

Their mates down the road just killed a tunnel, killing a PP refurb would be a cake walk

 

[Riccardo11]

Princes Park would need a HUGE redevelopment to make it AFL standard and the residents in the surrounding areas would protest until they're blue in the face. It just won't happen.

Exactly.

 

[Ned_Flanders]

There is a reason for gws over west Sydney

Western Sydney Wanderers
West Tigers
Western Bulldogs
west Coat Eagles
Western Force
West Coast Waves

I think the "west" thing has been done to death

 

[thegreig]

Wrong, St Kilda are currently on 31,314 members according to our website.

You have no idea how silly you sound, the club has initiated a number of fantastic initiatives over this past off season and are well on our way to fulfilling the 5 year plan we have set in place. "St Kilda means nothing now"? Are you for real? It's the name of the club we love, they may not play in the St Kilda area anymore, but they haven't done so since 1964, and it really hasn't hurt us any.

tel:12141765

No doubt you won't listen (again) and I'll have to address this again in the future, because you simply don't seem to get it. A random name change isn't some magic spell that automatically fixes all a clubs problems. The fact you expect it would is worrying.

This. St Kilda can just do in the south/bay what hawthorn has done in the east, no name change needed

 

[Crom]

Adelaide Crows
Brisbane Bears
Canberra Giants
Carlton Cougars
Collingwood Magpies
Essendon Bombers
Footscray Bulldogs
Fremantle Dockers
Geelong Cats
Gold Coast Suns
Hawthorn Hawks (No more Tasmanian association)
Melbourne Lions (Rebranding to allow for Tasmania Devils)
Tasmania Devils (Relocation from North Melbourne)
Perth Eagles
Port Adelaide Raiders
Richmond Tigers
St Kilda Saints
Sydney Swans

 

[bombersfan4000]

Adelaide Crows
Brisbane Bears
Canberra Giants
Carlton Cougars
Collingwood Magpies
Essendon Bombers
Footscray Bulldogs
Fremantle Dockers
Geelong Cats
Gold Coast Suns
Hawthorn Hawks (No more Tasmanian association)
Melbourne Lions (Rebranding to allow for Tasmania Devils)
Tasmania Devils (Relocation from North Melbourne)
Perth Eagles
Port Adelaide Raiders
Richmond Tigers
St Kilda Saints
Sydney Swans

Melbourne are the eldest AFL club and one of the oldest clubs in Australia. there is no chance of the AFL allowing a rebranding like that to happen.
as well the Demons were the traditional home team of tbe MCG and have the highest number of supporters of the MCC members.
there is zero chance of them ever moving away from the MCG.

there is more chance of Adelaide bring rebranded the camry crows, or even Collingwood moving to tassie & renamed the Tasmanian Magpies.
the chance demons being renamed or rebranded, will just not happen

 

[aCunningPlan]

Melbourne are the eldest AFL club and one of the oldest clubs in Australia. there is no chance of the AFL allowing a rebranding like that to happen.
as well the Demons were the traditional home team of tbe MCG and have the highest number of supporters of the MCC members.
there is zero chance of them ever moving away from the MCG.

there is more chance of Adelaide bring rebranded the camry crows, or even Collingwood moving to tassie & renamed the Tasmanian Magpies.
the chance demons being renamed or rebranded, will just not happen

They could however merge with another club like North and become the Melbourne Kangaroos.

 

[bombersfan4000]

They could however merge with another club like North and become the Melbourne Kangaroos.

Lol maybe. But after the drama with the last merger lions and bears i dont think that will happen.

North ane one team that need re branding/naming/relocation or just fold

 

[NorthernLights]

Lol maybe. But after the drama with the last merger lions and bears i dont think that will happen.

North ane one team that need re branding/naming/relocation or just fold

 

[The_Reaper]

Gold Coast Sharks
West Sydney Rams
PAFC
West Vic Bulldogs

And if WA ever get a third team it should be Perth Royal Falcons

Why is there a massive assumption that the remaining West Perth and East Perth fans want to hook up?

Why would a third WA team, presumably based in Joondalup be called Perth?
Would make as much sense as calling the second WA team the Perth Dockers

 

[Power Raid]

Why is there a massive assumption that the remaining West Perth and East Perth fans want to hook up?

Why would a third WA team, presumably based in Joondalup be called Perth?
Would make as much sense as calling the second WA team the Perth Dockers

Its a shame the western force is taken

I sense another all encompassing team may suit better

 

[The_Reaper]

Its a shame the western force is taken

I sense another all encompassing team may suit better

Why?

Western Force would be a dumb name?

If you're going to base a team in Joondalup to draw support from Joondalup and the surrounding areas, you call it Joondalup.

 

[exe ex machina]

Perth Eagles

Hate the overuse of the word "west" in the AFL.