Could some teams do with a bit of re-branding?

[exe ex machina]

I've got it, regarding a change for the suns and power...

Gold Coast Dolphins
Port Adelaide Packers

Both far more apt, related to the locations, and in the meantime borrowing from the NFL at the same time, which is always advisable.

Seriously better names

 

[exe ex machina]

So, to summarize...

Perth Eagles
Footscray Bulldogs
Auburn Giants
Kensington Kangaroos
Port Adelaide Packers
Gold Coast Dolphins
Randwick or Waverley Swans (maybe not)
Bondi Roosters
Redfern Rabbitohs
Townsville Cowboys
Campbelltown Tigers

 

[Colonial]

So, to summarize...

Perth Eagles
Footscray Bulldogs
Auburn Giants
Kensington Kangaroos
Port Adelaide Packers
Gold Coast Dolphins
Randwick or Waverley Swans (maybe not)
Bondi Roosters
Redfern Rabbitohs
Townsville Cowboys
Campbelltown Tigers

You forgot the melbourne teams rebranding to where they play

 

[exe ex machina]

You forgot the melbourne teams rebranding to where they play

Aim is more about finding a unique identifier location name, rather than broad loose terms.

Nothing wrong with carlton essendon footscray as suburban names, so looking to emulate that with teams mentioned above who have looser wider names

 

[NorthernLights]

Aim is more about finding a unique identifier location name, rather than broad loose terms.

Nothing wrong with carlton essendon footscray as suburban names, so looking to emulate that with teams mentioned above who have looser wider names

How is North Melbourne a 'looser, wider' name than Kensington?

 

[exe ex machina]

How is North Melbourne a 'looser, wider' name than Kensington?

Kensington is a bigger district. And spaced equally apart from essendon and carlton. Plus has a better ring to it.

 

[NorthernLights]

Kensington is a bigger district. And spaced equally apart from essendon and carlton. Plus has a better ring to it.

NM population: 11,755
Kensington population: 9,719
So no, it isn't a bigger district actually.

Better ring to it? The club has been called North Melbourne for over 100 years and is well entrenched into the psyche of the football public, it would be nonsensical to rename the club after another suburb now.

 

[exe ex machina]

NM population: 11,755
Kensington population: 9,719
So no, it isn't a bigger district actually.

Better ring to it? The club has been called North Melbourne for over 100 year
s and is well entrenched into the psyche of the football public, it would be nonsensical to rename the club after another suburb now.

Also it's a more unique name. No pro team in the world called Kensington. But there are many melbourne named teams In various sports. Melbourne is still a broad name encompassing all the suburbs of carlton, essendon, Collingwood, Richmond etc anyway. Like Sydney is too broad a name for the Roosters when you have so many other sydney based clubs within. So NORTH melbourne is problematic in that regard. As bad as calling something West Sydney.

 

[exe ex machina]

NM population: 11,755
Kensington population: 9,719
So no, it isn't a bigger district actually.

Better ring to it? The club has been called North Melbourne for over 100 years and is well entrenched into the psyche of the football public, it would be nonsensical to rename the club after another suburb now.

Also that 100 years entrenchment wasn't holy, they went with just Kangaroos for years, spitting in the face of that entrenchment as they looked for a newer market or way to entice broader melbourne fans.

So switching to Kensington wouldn't kill anyone.

 

[smasha]

Soon as I think of Footscray ,I think of the legendary Ted Whitten.
Have no idea why they changed it.
Too many West named teams.

 

[Ned_Flanders]

So, to summarize...

Perth Eagles
Footscray Bulldogs
Auburn Giants
Kensington Kangaroos
Port Adelaide Packers
Gold Coast Dolphins
Randwick or Waverley Swans (maybe not)
Bondi Roosters
Redfern Rabbitohs
Townsville Cowboys
Campbelltown Tigers

What made you decide the only club to be relocated out of Melbourne would be Richmond?

 

[exe ex machina]

What made you decide the only club to be relocated out of Melbourne would be Richmond?

Thats reference to nrl team wests tigers

 

[NorthernLights]

Also that 100 years entrenchment wasn't holy, they went with just Kangaroos for years, spitting in the face of that entrenchment as they looked for a newer market or way to entice broader melbourne fans.

So switching to Kensington wouldn't kill anyone.

Yes, they dropped part of the clubs name to appeal to a national audience, which obviously didn't work. Changing to Kensignton (a different suburb) would be counterproductive.

 

[NorthernLights]

Also it's a more unique name. No pro team in the world called Kensington. But there are many melbourne named teams In various sports. Melbourne is still a broad name encompassing all the suburbs of carlton, essendon, Collingwood, Richmond etc anyway. Like Sydney is too broad a name for the Roosters when you have so many other sydney based clubs within. So NORTH melbourne is problematic in that regard. As bad as calling something West Sydney.

Except that North Melbourne is a suburb and not a direction (eg; West Sydney) therefore is as unique as Carlton or Richmond.

 

[exe ex machina]

Yes, they dropped part of the clubs name to appeal to a national audience, which obviously didn't work. Changing to Kensignton (a different suburb) would be counterproductive.

Let me put it another way....

In the nrl when the team and suburb called North sydney merged with Manly, neighboring areas, they couldn't call themselves northern sydney because it's too similar to north sydney. So they went with northern eagles. Northern what? It's as stupid a name as western Bulldogs.

Imagine essendon and carlton merged they couldn't call themselves northern melbourne blue bombers because it's too similar to north melbourne. So theyd go with northern. Northern what? Already that example in the vfl. Same problem if carlton and north merged.

Gist being any team name with a compass point signifier is problematic and not unique brand....even if it's a suburb name.

 

[NorthernLights]

Let me put it another way....

In the nrl when the team and suburb called North sydney merged with Manly, neighboring areas, they couldn't call themselves northern sydney because it's too similar to north sydney. So they went with northern eagles. Northern what? It's as stupid a name as western Bulldogs.

Imagine essendon and carlton merged they couldn't call themselves northern melbourne blue bombers because it's too similar to north melbourne. So theyd go with northern. Northern what? Already that example in the vfl. Same problem if carlton and north merged.

Gist being any team name with a compass point signifier is problematic and not unique brand....even if it's a suburb name.

Well that would only be a problem if any of those clubs merged, which at this point is extremely unlikely.

No one associates the NMFC with the whole northern region of Melbourne. Because people know that 'North Melbourne' is a suburb and think of it very differently than 'Western Bulldogs' or 'Western Sydney'.

 

[Obese Arachnid]

Collingwood Lite should change back to Carlton, they're soiling the name more than I thought possible.

 

[exe ex machina]

Well that would only be a problem if any of those clubs merged, which at this point is extremely unlikely.

No one associates the NMFC with the whole northern region of Melbourne. Because people know that 'North Melbourne' is a suburb and think of it very differently than 'Western Bulldogs' or 'Western Sydney'.

Let me put it another way too...

The NFL is truly a national comp, 32 different cities, whole cities represented. A team called Chicago the entire city boundary of Chicago. And when a city is big enough to have two teams, still just New York Jets, New York Giants.

The big mistake AFL made was expanding a VFL retaining all suburban melbourne teams.

Let's look at expansion into NSW. Sydney swans. Fine. Another SYDNEY team just call it Sydney Giants. Like the nfl example. The thinking that it had to be called GWS to allow people in GWS to associate with it, as opposed to west sydney is really childish. Even west sydney not necessary. Fans will associate with whichever club they choose regardless where they live. There are tons of swans fans living in the gws. There are Giants fans living in Randwick.

If you bring in a second sydney team just call it sydney too.

Same with west coast. Initially representing all of wa but as more wa teams emerge, you can't keep the name west coast thinking you'd lose non Perth fans if you don't have a broad state wide name.

If the AFL was truly national, the only vic teams that make sense are melbourne demons and geelong cats, being two distinct regions/cities.

Should really only be like that, 12 teams representing whole cities.

But....given the comp is where it's at, there are still a number of teams who really should change their name.

 

[NorthernLights]

Let me put it another way too...

The NFL is truly a national comp, 32 different cities, whole cities represented. A team called Chicago the entire city boundary of Chicago. And when a city is big enough to have two teams, still just New York Jets, New York Giants.

The big mistake AFL made was expanding a VFL retaining all suburban melbourne teams.

Let's look at expansion into NSW. Sydney swans. Fine. Another SYDNEY team just call it Sydney Giants. Like the nfl example. The thinking that it hadn't be called GWS to allow people in GWS to associate with it, as opposed to west sydney is really childish. Even west sydney not necessary. Fans will associate with whichever club they choose regardless where they live. There are tons of swans fans living in the gws. There are Giants fans living in Randwick.

If you bring in a second sydney team justbcall it sydney too.

Same with west coast. Initially representing all of wa but as more wa teams emerge, you can't keep the name west coast thinking you'd lose non Perth fans if you don't have a broad state wide name.

If the AFL was truly national, the only vic teams that make sense are melbourne demons and geelong cats, being two distinct regions/cities.

Should really only be like that, 12 teams representing whole cities.

But....given the comp is where it's at, there are still a number of teams who really should change their name.

Who's to say that the NFL is the ideal model for the AFL to copy though?

The NFL structure works in the US because their population and number of major cities is significantly higher than Australia's. The AFL at the moment is reasonably close to the EPL structure, wherein many of their clubs are located in London with one or two clubs in every other city/town (with a few exceptions).

I think the structure of the comp is fine at the moment (The league is still very profitable, and most clubs are financially stable) with only GWS, in my view, in need of a 'rebranding'.

 

[Colonial]

Who's to say that the NFL is the ideal model for the AFL to copy though?

The NFL structure works in the US because their population and number of major cities is significantly higher than Australia's. The AFL at the moment is reasonably close to the EPL structure, wherein many of their clubs are located in London with one or two clubs in every other city/town (with a few exceptions).

I think the structure of the comp is fine at the moment (The league is still very profitable, and most clubs are financially stable) with only GWS, in my view, in need of a 'rebranding'.

Nah we are good

 

[exe ex machina]

Need rebranding...key word being need...

Western Bulldogs
Gws Giants
West coast eagles
Gold Coast and port Adelaide new nicknames

 

[Ichabod Noodle]

Need rebranding...key word being need...

Western Bulldogs
Gws Giants
West coast eagles
Gold Coast and port Adelaide new nicknames

Give it a rest mate. You're getting nowhere.

 

[exe ex machina]

Give it a rest mate. You're getting nowhere.

Like anyone's going to go anywhere in a discussion thread.

 

[Matele]

Only four that really need changing are as follows.

Western Bulldogs -> West Melbourne Bulldogs

This is a hard one. The team shouldn't lose that association with the western suburbs, but its apparent that a fair few people think 'western' means WA. I've heard it on more than one occasion at games. They could always go back to Footscray, but then they'd lose the whole "Western suburbs" thing.

Port Adelaide Power -> Port Adelaide FC

Just drop the power, really. Its cheesy and no one uses that term. Its always "port". So use it officially.

Greater Western Sydney Giants -> West Sydney Giants.

I don't understand the "Greater" bit, but I've also never been to Sydney, so it may mean something to people over there.

West Coast Eagles -> _________ Eagles

I don't know what you'd replace "West Coast" with, but it isn't specific. If a third team from WA were to ever eventuate, it should force the hand of WC to change. Thing is though, what do they rebrand as? Also, I go ****ing mental with some dickhead on Fox goes "the west coast". The?? really?? GAGF.

Again. These are my thoughts. Happy if someone disagrees, just don't flame me.

 

[gopies1981]

Western Bulldogs should go back to Footscary.

West coast eagles should be named Perth Eagles

GWS should be called West Sydney Giants