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Could some teams do with a bit of re-branding?

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They need to change to "Western Sydney" ASAP. "GWS" just adds to the franchise stigma. It sounds sterile. I don't think they've put a foot wrong with the branding otherwise - colours, moniker, song etc.

i disagree. We are happy with our name. No one else is called it anywhere. Distinct
 

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GWS sounds like a supermarket chain.

I have always thought it sounds like a West Sydney street directory. Agree with the idea of Port phasing out 'Power', it sounds like a WNBL team or something. I never hear them referred to as Power by anyone in Melbourne anyway. I actually don't think they need a nickname Port Adelaide is solid.
 

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Now that we have GWS the Western Bulldogs should revert to Footscray.

If club memberships is the benchmark, the name change to WB has not been a success

Wrong. Our membership is significantly higher than when we were Footscray, and our corporate support has increased exponentially.

The last season that we were known as Footscray was 1996 - we had only 10,650 members.

That number doubled within 2 seasons of us being rebranded the Western Bulldogs, reaching a peak of 34,842 in 2010.
 

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My preferences in regards to names.

Western Bulldogs -> West Melbourne Football Club (West Melbourne Bulldogs)
West Coast Eagles -> Perth Football Club (Perth Eagles)
Greater Western Sydney Giants -> West Sydney Giants

I never understood the move to "Greater Western Sydney". The company was even registered as Western Sydney Football Club - they deliberately chose a WORSE trading name.
 

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Could some teams do with a bit of re-branding?


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