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I received a reply from the club to my letter regarding the the 4th Hobart game (and other related matters) a few weeks ago. Whilst I appreciated the staffer taking the time to write a personalised reply nothing in the letter, or in the muted response of the club as a whole, will have satisfied any of the concerns raised. And, no, I wasn't expecting the club to alter its position immediately because it received some letters and phone calls of complaint.
As I see it the club is trying to balance, somewhat precariously at the moment, the commercial opportunities of extra games in Tasmania with maintaining its traditional base. The problem is that with each extra game played in Hobart and with the 'North Melbourne-Tasmania' AFLW team the club is making it increasingly difficult for itself to maintain such a balance. The club would do well to keep close the quote from Tiberius "It is the duty of a good shepherd to sheer his sheep, not to skin them"
Speaking of quotes, the response I received had a few interesting paragraphs:
"... you are correct in that the fourth game in Tasmania does mean that you will have one less game to access during the year in your reserved seat – that you pay a premium price to ensure you have the same vantage point and access to the Social Club. We are currently in negotiations with the other tenants with Marvel Stadium to access better seating for our replacement games. The fixture is due to come out today. Once we know when and who we are playing next year, we will further those discussions."
"Completely understand the frustration in you losing a reserved seat game for your premium membership moving forward and also note the trepidations in regards to Hawthorn’s Tasmania base. However please be aware that the ultimate decision to move to a fourth Tasmanian game was not taken lightly and was actioned based on the benefits for the club as a whole for the long term.
Our CEO Carl Dilena has maintained we will not go to a fifth game to Tasmanian during his tenure. He has also passed on that it would almost be guaranteed that a member’s vote would be needed if any amendments were to be taken post his time here at Arden Street."
As I see it the club is trying to balance, somewhat precariously at the moment, the commercial opportunities of extra games in Tasmania with maintaining its traditional base. The problem is that with each extra game played in Hobart and with the 'North Melbourne-Tasmania' AFLW team the club is making it increasingly difficult for itself to maintain such a balance. The club would do well to keep close the quote from Tiberius "It is the duty of a good shepherd to sheer his sheep, not to skin them"
Speaking of quotes, the response I received had a few interesting paragraphs:
"... you are correct in that the fourth game in Tasmania does mean that you will have one less game to access during the year in your reserved seat – that you pay a premium price to ensure you have the same vantage point and access to the Social Club. We are currently in negotiations with the other tenants with Marvel Stadium to access better seating for our replacement games. The fixture is due to come out today. Once we know when and who we are playing next year, we will further those discussions."
"Completely understand the frustration in you losing a reserved seat game for your premium membership moving forward and also note the trepidations in regards to Hawthorn’s Tasmania base. However please be aware that the ultimate decision to move to a fourth Tasmanian game was not taken lightly and was actioned based on the benefits for the club as a whole for the long term.
Our CEO Carl Dilena has maintained we will not go to a fifth game to Tasmanian during his tenure. He has also passed on that it would almost be guaranteed that a member’s vote would be needed if any amendments were to be taken post his time here at Arden Street."