Mega Thread The Port Store Mega Thread

[solly66]

I was given a custom made by hand PAFC onesie as part of a Christmas gift. Best thing ever.

View attachment 100230

that's awesome

 

[Doctor Feel]

Would never have happened under Anton's watch did it happen under Anton's watch ah well

I'm being told that's a different Anton.

 

[Kickpuncher]

I knew an Anton once. He was a drop kick.

I wonder if he's still alive.

 

[El_Scorcho]

I'd love to know more about the process for merch.

Obviously ISC or their equivalent do their range.

But stuff like the PA monogram hats. The varsity style jacket. Who comes up with this stuff, designs it and gets it ordered? Is there a person in the marketing section?

Who makes the decisions?

Why didn't the green pear white t-shirts get made? They were wildly popular literally everywhere, even on Facebook (despite wanting the pear to be teal)

Do they read this board? They should. There is no better representation of the dollar spending die hard than what we see on this board. Facebook is full of idiots. The vast majority of regulars here are card carrying members who pay hundreds of dollars a year and are falling over themselves to pay more if the right stuff is released.

 

[Dalphonso]

I'd love to know more about the process for merch.

Obviously ISC or their equivalent do their range.

But stuff like the PA monogram hats. The varsity style jacket. Who comes up with this stuff, designs it and gets it ordered? Is there a person in the marketing section?

Who makes the decisions?

Why didn't the green pear white t-shirts get made? They were wildly popular literally everywhere, even on Facebook (despite wanting the pear to be teal)

Do they read this board? They should. There is no better representation of the dollar spending die hard than what we see on this board. Facebook is full of idiots. The vast majority of regulars here are card carrying members who pay hundreds of dollars a year and are falling over themselves to pay more if the right stuff is released.

I would imagine everything made for sale has to have AFL license approval so that they can get their greedy little mits on a percentage of every sale.

 

[SilenceOz]

There is no better representation of the dollar spending die hard than what we see on this board. Facebook is full of idiots. The vast majority of regulars here are card carrying members who pay hundreds of dollars a year and are falling over themselves to pay more if the right stuff is released.

The problem I can see with only listening to the diehard supporters that at the moment at least 20k of the supporters have only started to reconnect with the club this year and last and purchase memberships.

They want the on and off again supporters to like the merch and BUY it, which is why they put out facebook shit.

 

[Winestoppable]

The only article of 2015 merchandise released this year that I'd consider spending money on is the grey training singlet. The rest is garbage.

 

[El_Scorcho]

The problem I can see with only listening to the diehard supporters that at the moment at least 20k of the supporters have only started to reconnect with the club this year and last and purchase memberships.

They want the on and off again supporters to like the merch and BUY it, which is why they put out facebook shit.

They're incredibly misguided then.

Look at the super popular merchandise items we've had over the past few years.

The white on black New Era caps. Simple, timeless, understated, no teal.
The Reebok "PAFC" jumper. Simple, timeless, understated, no teal.
Both the 2014 EF and the 2013 R23 Prison bar guernseys. Timeless, classic, no teal.
The varsity jacket. Simple, timeless, understated, no teal.

Hell, the current home guernsey. We went from unusual and complicated to simple, timeless, classic and reduced teal to a tertiary colour.

Meanwhile, how many of these do you see around?

?

The die hard supporters are the ones that go into the store and buy merchandise. The facebook crowd does not. The facebook crowd appears to have a very warped perspective on how we should market ourselves and what the average supporter wants.

Simple, understated, timeless, teal used as a tertiary colour. That's what people will buy, that's what sells like hotcakes, those are the items that have whipped Port Adelaide supporters into a frenzy.

 

[dinger]

Seeing more 'I could wear this out' type gear would be a pretty good boost to the coffers for Port Adelaide, the New Era caps are great, the PA varsity jackets I'd definitely rate and I wish they released those Pear tshirts. Teenagers/young adults lap up things like the whole #carnthepear/pear stuff as its essentially borderline memelike and 'taps in' more to what the supporters find appealing at the time. A lot of the current merch feels like it just has standard icons and terms slapped onto a tshirt and kinda just left at that. Simplistic designs that aren't too 'noisy' almost always work better and I feel in terms of marketing, the merchandise area can be explored further with greater success. Comparatively speaking we definitely have better merch than other teams, but I think that we can go further ahead.

 

[finbarr]

A few years ago, not long after KT came on board, a questionnaire was emailed to members asking what we'd like to see in the club shop. The results were emphatically in favour of more black, with white and teal used slightly more sparingly. The club then set about implementing these wishes and became an "industry" leader in club merchandise. As KT told us at one AGM "our merchandising has been so successful the AFL summoned our people to AFL house to give a talk and present a blueprint on how it should be done".
Fast forward a year or two and we have a new marketing guy. Instead of continuing with the spectacularly successful, "less is more" approach to merchandise he decides we need a shift. Why? Apparently because the Facebook crowd said so.

 

[tribey]

They're incredibly misguided then.

Look at the super popular merchandise items we've had over the past few years.

The white on black New Era caps. Simple, timeless, understated, no teal.
The Reebok "PAFC" jumper. Simple, timeless, understated, no teal.
Both the 2014 EF and the 2013 R23 Prison bar guernseys. Timeless, classic, no teal.
The varsity jacket. Simple, timeless, understated, no teal.

Hell, the current home guernsey. We went from unusual and complicated to simple, timeless, classic and reduced teal to a tertiary colour.

Meanwhile, how many of these do you see around?

?

The die hard supporters are the ones that go into the store and buy merchandise. The facebook crowd does not. The facebook crowd appears to have a very warped perspective on how we should market ourselves and what the average supporter wants.

Simple, understated, timeless, teal used as a tertiary colour. That's what people will buy, that's what sells like hotcakes, those are the items that have whipped Port Adelaide supporters into a frenzy.

Honestly, I'm not blowing smoke when I say this is one of the all-time top-5 posts I've ever read on BigFooty.

 

[tribey]

A few years ago, not long after KT came on board, a questionnaire was emailed to members asking what we'd like to see in the club shop. The results were emphatically in favour of more black, with white and teal used slightly more sparingly. The club then set about implementing these wishes and became an "industry" leader in club merchandise. As KT told us at one AGM "our merchandising has been so successful the AFL summoned our people to AFL house to give a talk and present a blueprint on how it should be done".
Fast forward a year or two and we have a new marketing guy. Instead of continuing with the spectacularly successful, "less is more" approach to merchandise he decides we need a shift. Why? Apparently because the Facebook crowd said so.

Pixelated camo mate!

 

[Winestoppable]

Who is this new marketing manager?

 

[Zakk Wylde]

Its funny that as impressive as some of our merch has been, we do go away from the classic, classy look.

Heck, even the Crows are now trying to use black as a base colour for their merch.

What does that say ? Keep it simple PAFC marketing team.

 

[finbarr]

Who is this new marketing manager?

No idea. I just remember them advertising online a few months ago for a new marketing person.

 

[Zakk Wylde]

This years training singlets are amazing, they're the perfect summer garment. It's like wearing a cool breeze.

I call it morning mist.

 

[_VXV]

Need to market black New Era cap with black PA logo. IMO these would become the must have item for this season.

 

[tribey]

Need to market black New Era cap with black PA logo. IMO these would become the must have item for this season.

Glad I've already got one. Would buy another one.

 

[_VXV]

Glad I've already got one. Would buy another one.

They looked dope, can't work out why they're not always available.

 

[RustyCage]

I don't understand the love of the New Era hats. I've never seen anyone wearing one that it actually suited them.

 

[Winestoppable]

I don't understand the love of the New Era hats. I've never seen anyone wearing one that it actually suited them.

At the risk of offending....you must be old?

 

[RangaInTeal]

I don't understand the love of the New Era hats. I've never seen anyone wearing one that it actually suited them.

This is the trick, never be seen by the Father!

 

[RustyCage]

No not old, 32, just not a fan of that style of hat

 

[El_Scorcho]

No not old, 32, just not a fan of that style of hat

And you're well within your rights to feel that way.

My argument is simply that nobody who is willing to spend $30 on a hat would choose the one I linked in the image above unless it's the first hat they've ever seen and they are marvelling at the concept of headwear.

 

[RustyCage]

No that's a horrible design!