I forgot to add, Hawthorn was once a small club, but now it's bigger than Carlton. More recently, the Western Bulldogs were reportedly one of the few clubs that didn't need to go cap in hand to the AFL to stay afloat during the early part of the year. Both these clubs nearly went out of existence in the 90s, but they're doing pretty well today. So I'd say they have made inroads into the bigger clubs.The small Melbourne clubs have never really made inroads into the bug clubs, and that's over decades.