I think in hindsight coming in second for GWS was actually a really good advantage. Because they were a year behind they got the better picks in the early years each draft year. This allowed them to stockpile more talent. Plus they played it smart by not really getting too many star senior players at day 1. The ones they did get were either aging veterans that were only really their to protect/teach their youngsters and importantly they got two great young leaders in Ward and Davis.
GC in contrast tried to be competitive earlier on and they were but it meant they couldn't exploit their unique position to get unlimited top draft picks which will carry value for a long time. GWS will be able to exploit their unfair advantage over a 15 year period. If you think about it - 26 first round draft picks. Every time one leaves they probably get a replacement first rounder (mostly) and then they keep getting a first rounder every year. Some of the guys they are drafting this year 2016 (where they are in the prelim) will be stars for the next 10+ years. They will keep losing players to salary cap (where they still have a massive advantage) but they will get top draft picks and have top draft picks developing to replace them the entire time.
The single most important thing GWS did was commit to being really crap for their first 3 years. They did lots of other things right too but they exploited the timing of their lists development to get an unassailable draft/trade advantage for the future. There was always going to come a point where all that drafted talent reached maturity and they suddenly had years of stockpiled draft picks behind them. Its not dissimilar to the argument that Essendon don't deserve pick #1 because of the players we have coming back. Except in GWS's case they had years of top draft picks on top of generous concessions in every area. They even gave them rubbish like the mini-draft (as if they needed a further way to get more draft picks).
Does anybody really believe that one team deserves to have such a disproportionate number of top picks compared to the rest of the league?
In hindsight the AFL should have spread out the expansion years further (not 2 clubs in 2 years), given some draft picks to the expansion teams but given other special use draft picks to them which were required to be traded. This would have forced them to acquire some decent players and be competitive. Then they would have a list resembling an AFL list from day one. Clubs would have come to the party if they could have got some great draft picks and GWS/GC would part with them if they had to be traded and couldn't be used. It still would have required careful design to not screw over the bottom clubs at the time too much though.
GC in contrast tried to be competitive earlier on and they were but it meant they couldn't exploit their unique position to get unlimited top draft picks which will carry value for a long time. GWS will be able to exploit their unfair advantage over a 15 year period. If you think about it - 26 first round draft picks. Every time one leaves they probably get a replacement first rounder (mostly) and then they keep getting a first rounder every year. Some of the guys they are drafting this year 2016 (where they are in the prelim) will be stars for the next 10+ years. They will keep losing players to salary cap (where they still have a massive advantage) but they will get top draft picks and have top draft picks developing to replace them the entire time.
The single most important thing GWS did was commit to being really crap for their first 3 years. They did lots of other things right too but they exploited the timing of their lists development to get an unassailable draft/trade advantage for the future. There was always going to come a point where all that drafted talent reached maturity and they suddenly had years of stockpiled draft picks behind them. Its not dissimilar to the argument that Essendon don't deserve pick #1 because of the players we have coming back. Except in GWS's case they had years of top draft picks on top of generous concessions in every area. They even gave them rubbish like the mini-draft (as if they needed a further way to get more draft picks).
Does anybody really believe that one team deserves to have such a disproportionate number of top picks compared to the rest of the league?
In hindsight the AFL should have spread out the expansion years further (not 2 clubs in 2 years), given some draft picks to the expansion teams but given other special use draft picks to them which were required to be traded. This would have forced them to acquire some decent players and be competitive. Then they would have a list resembling an AFL list from day one. Clubs would have come to the party if they could have got some great draft picks and GWS/GC would part with them if they had to be traded and couldn't be used. It still would have required careful design to not screw over the bottom clubs at the time too much though.