We need a rebrand

[Schauermann]

Less dark? Why?

We never did anything better then these promoshots:

 

[kid_a]

Your current jumpers are fantastic, no need to change them.

 

[im_a_lazy_sod]

Is the "go dockers, go go go! OOH" still in the song?

Been so long since I've heard it after a win lol

 

[Purpletown]

Am now very comfortable with the 'Dockers' brand - but only after so long have grown used to it.

Always frustrated me they didn't go down either the Pirates (Skull + Crossbones flags, etc etc) or the Vikings (I mean, hats with horns, what more could you want?) as both have a nautical and aggressive feel.

If I recall correctly another AFL club based in WA registered the Pirates name to sabotage us before we were even born.

 

[Deathly]

How cool would it be having a street shark as our mascot.

 

[SiempreFreo]

It must be the off season...in a sleepless night battling bronchitis my puny brain came up with this:

Freo chant
Our club is proud and our roar is loud
FRE-OO, FRE-OO

Our purple pride spreads far and wide
FRE-OO, FRE-OO

Our anchor’s west but we’ll never rest
Till we’re the best of all

With our passion supreme
We are the mighty team
Of FRE-MAN-TLE!

FRE-OOO!!

 

[basashi]

After starting out in the league dressed like demented russian clowns, the chevrons are a massive plus. Lets keep them

 

[332docker]

I think our brand is fine - massive improvement a few years a go - I would just leave it alone

 

[Silent Alarm]

FWIW all possible names were just generic marketing terms ala Giants/Suns with no real tangible connection to place. Power is a classic example.

Fremantle Courage
Fremantle Dockers
Fremantle Hammers
Fremantle Mariners
Fremantle Stokers
Fremantle Union

Funnily enough a lot of names people like for Freo were registered to Port Adelaide: Sharks, Pirates (and Mariners).

 

[Quokka]

Always crack up just how useless and unwieldy that Freo hammer would be, if we had been the Hammers I reckon we'd have had the chevrons by June 1995.

 

[Silent Alarm]

Always crack up just how useless and unwieldy that Freo hammer would be, if we had been the Hammers I reckon we'd have had the chevrons by June 1995.

Some of these definitely look a bit Melbourne Cup/Ringmaster but that OG version of the chevrons is cool. They probably didn't like it because it was a bit Bears-looking/too traditional but a wide vee like that would have been a heaps better option.

 

[TheInjuryFactory]

FWIW all possible names were just generic marketing terms ala Giants/Suns with no real tangible connection to place. Power is a classic example.

Fremantle Courage
Fremantle Dockers
Fremantle Hammers
Fremantle Mariners
Fremantle Stokers
Fremantle Union

Funnily enough a lot of names people like for Freo were registered to Port Adelaide: Sharks, Pirates (and Mariners).

 

[MrDanggazz]

[Time] ago we asked

Poll will run for 3 days

Winner picks next team from this list and gets their name on the honour roll
As for teams with more than 1 nickname next to them, The team will still be used until all nicknames have been done

eg. If you choose Gold Coast, it must be followed by one of the available nicknames.
​

List of teams
Now with links to past polls!

Former

• University
• Brisbane Bears
• Fitzroy Lions

Mergers

• Melbourne Hawks (Melbourne Demons and Hawthorn Hawks merger)
• Melbourne Lions (Melbourne Demons and Fitzroy Lions merger)
• Fitzroy Bulldogs (Fitzroy Lions and Footscray Bulldogs merger)
• Norwood-Sturt merger for AFL spot
• North Melbourne relocation to the Gold Coast
• North Fitzroy Kangaroos (North Melbourne Kangaroos and Fitzroy Lions merger)
• Glenelg - South Adelaide merger for AFL spot
• Sydney - Brisbane Bears Merger (1992)
• The Cartel (Players from Central Dist, North Adel, West Adel, Woodville-West Torrens picked from their respective sides to play AFL Football) - More Info
• Carlton - St Kilda merger
• Sydney - North Melbourne Merger INFO
• Sydney Lions (Sydney Swans and Fitzroy Lions merger)
• Fremantle Sharks (East Fremantle and South Fremantle merger)

Proposed

• Sydney Celtics
• Tasmanian Team
• ACT Team
• Southport Sharks to the AFL - 1996
  
• Melbourne team relocation to Los Angeles: More Info
• Fremantle
  • Hammers
  • Mariners
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• Greater Western Sydney
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  • Stallions
• Adelaide
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  • Arrows
  • Lakers
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  • Dolphins
• Port Adelaide
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  • Pirates
  • Mariners
  • Sharks
• Gold Coast
  • Stingrays
  • Ironmen
  • Marlins
  • Lifesavers
• Brisbane
  • Rockets
  • Breakers

VFL Expansion
NEW ADDITIONS
Click Here for details on the teams listed

• Brunswick - 1925
• City FC (North Melbourne - West Melbourne Merger) - 1908
• North Melbourne/Essendon - 1921
• Coburg - 1924
• Brighton Penguins -1925
• Port Melbourne - 1925
• Prahran - 1925
• Public Service FC - 1925
• Trans Australian Airlines - played under 19s VFL in the 1940s, aka North Essendon

Entry 1 _Damo_

Entry 2 KBLT

Entry 3 just_kick_it

Entry 4 Mac Ropod

Entry 5 Cainozz

Entry 6 just_kick_it

I quite like the way everything is at the moment but these "what if" concept designs make me wish a little bit we were the mariners

 

[Tundrawolf]

Should be the sharks, most fearsome creature on earth, freo history and endemic to Wa. Should have the volga boatman version of the song, that’s an awesome original to base something on.

The Red Russian Army's version of the Volga Boatman makes the hair on the back of my neck stand, it's awesome.

 

[Wilksyy]

First post hi. Don't need a rebrand but the club could be more creative with it's Guernsey designs - Gold Chevron's for Spotlight Guernsey (purple and gold go well), Purple haze with the anchor back - See a nice bump in merch sales at least. But Rosich is an accountant with an aspirational class outlook.

 

[woosha24]

Besides the fact that it looks like its being worn by Scott Cummings circa 2005, I quite like the look of the first jumper.

 

[sjohnson]

I reckon the logo, chevrons, and purple are all great.
I don't know a single footy fan who calls us anything other than Freo, so the nickname isn't really a big deal, but I'm happy enough with the Dockers, Mariners feels too American for me. I'm surprised we don't unofficially get called the wharfies more often though

 

[TheLastCall]

I reckon the logo, chevrons, and purple are all great.
I don't know a single footy fan who calls us anything other than Freo, so the nickname isn't really a big deal, but I'm happy enough with the Dockers, Mariners feels too American for me. I'm surprised we don't unofficially get called the wharfies more often though

Why don't we just change it to Freo Thunder and go with AC/DC as our official theme.


Still prefer the Purple haze jumper.

 

[Docker82]

FWIW all possible names were just generic marketing terms ala Giants/Suns with no real tangible connection to place. Power is a classic example.

Fremantle Courage
Fremantle Dockers
Fremantle Hammers
Fremantle Mariners
Fremantle Stokers
Fremantle Union

Funnily enough a lot of names people like for Freo were registered to Port Adelaide: Sharks, Pirates (and Mariners).

We’re those really the other options?

Absolutely diabolical.

 

[sjohnson]

Why don't we just change it to Freo Thunder and go with AC/DC as our official theme.


Still prefer the Purple haze jumper.

Not a big deal to a certain, limited extent
Why settle with something as sensible as the Thunder? Why don't we go all out and re-brand as the Freo Lyons?

 

[Scham]

We definitely need a stronger brand. Our brand health in the wider Australian community is very poor imo. The wider footy community just view us as a joke version of Port, i.e. feral bogans.

The other club in WA just winning the premiership won’t help us improve either. We need an expert brand builder of the highest order. A massive job indeed.

 

[wayToGo_]

Have it on good authority we are renaming to the Fremantle Heppells this off season.

 

[Quokka]

Not a big deal to a certain, limited extent
Why settle with something as sensible as the Thunder? Why don't we go all out and re-brand as the Freo Lyons?

Apparently we're not giving enough kudos to Freo so next rebrand, welcome the Fremantle Fremantles.

 

[FreoMonocle]

Apparently we're not giving enough kudos to Freo so next rebrand, welcome the Fremantle Fremantles.

We should give back to the community and Fremantle City is just a pale shadow of what it used to be. Maybe the Fremantle Fremantles Fremantle?

 

[The Cheesecake]

My 2 cents as a dirty eagle and design fan :

Your logo is superb, it combines a monogram feel with the anchor and it's up there with Carlton and Melbourne's beautifully effective logos. The purple is unique and should definitely be the dominant colour of your home jumper at least; don't muddy it with red and green. The chevrons are fine, don't change them so soon after your last rebrand. The away jumper is where you could really play with designs: the white inverse is kind of boring to me. Have a red or green jumper (or both!), use the anchor more, mix it up a bit.