Quality post. Unfortunately everything coming out from club in media is condescending towards its hard supporter base.Agree. Near on impossible to do so, so why even bother? Why approach this from a perspective of stating what everybody knows to be total spin. It makes KT and the Club look weak, and even more so basically suggests supporters really don't know what they are witnessing of late.
Approach it from a position of authority and strength.
"This week we have the Crows and would love to see as many of the faithful as possible come along and support our Club".
"We understand that what we are producing of late is unacceptable and Senior Management and more importantly Ken Hinkley and the playing group now have to go about repairing a little of that trust and belief that has been eroded away over time".
"We are not happy"
"No better place than a Showdown to start that process"
"Hope to see you there"
KT
Show some strength, show ownership of a problem and you'll get more support with that way of thinking rather than trying to spin what really isn't there.