Is it clever?Football clubs are a business and if you are running a business your job is to create wealth. If you are not doing that you are failing at your job and are nothing but a liability to the company/business. Successful companies make money and lots of it. It´s as simple as that.
This is a great strategic move by the Swans. Taking this moral stance only brings about positive publicity for the club and therefore will attract and bring in more and new sponsors and supporters and as a result generate more money in the long run.
Extremely clever marketing ploy.
What if the AFL decide that they now don't get revenue generated by gambling, is that clever then?