News Rumoured new Collingwood logo for 2018

[Crypt Keeper]

It is a really great job, well researched and presented.

Cheers. A few minor tweaks still to undertake (I won't divulge what, but I need my artist to spare some free time when he gets the chance). But overall, I'm happy with the concepts. Contemporary logos (and secondary, alternate logos) aren't for everyone, but digital and merchandise (and the next generation of supporters) can't be ignored.

 

[Crypt Keeper]

Incredible, the Victoria Park/Sherrin Stand thing is clever too.

Cheers. A few very minor tweaks still to undertake (I won't divulge what, but I need my artist to spare some free time when he gets the chance). But overall, I'm happy with the concepts. Contemporary logos (and secondary, alternate logos) aren't everyone's cup of tea, but digital and merchandise (and the next generation of supporters) can't be ignored.

 

[Groupie_]

leave the current one

whatever it is will be a downgrade like when the tigers went to the current logo in 2012

 

[Crypt Keeper]

The new Richmond logo is a damn good one. The best Tiger logo produced as far as I'm concerned.

 

[lead balloon]

Be a shame to see the current one go and be replaced by more cartoony crap like Footscray, Richmond and North have done recently.

 

[magpienato]

It's good to finally have a new logo. I'm in the opinion that Collingwood is in the top 3 worst AFL logos.

 

[barrackers]

One of the worst kept secrets is now official.

https://featured.collingwoodfc.com.au/logo/




More than a few issues with this sequence though

 

[TBellicious]

That video makes me think pinstripes could be put into their home

 

[aCunningPlan]

I get that now was good time to change the logo but I just feel Collingwood could have gone down the Liverpool route and just had the basic magpie with CFC or Just Collingwood underneath.

The shield is okay but nothing special, if anything it kind of softens the presence of the otherwise proud magpie.

 

[Gibbsy]

It's growing on me, I just don't like how small the text is

 

[magpienato]

Noticed these logos at the very end. At first I think they were alternate designs but now I realise they are old logos the club used, very interesting to say the least.


I also love that they are sticking with gold in the logos colour scheme. Something about it just brightens the image up.

 

[SJ]

One of the worst kept secrets is now official.

https://featured.collingwoodfc.com.au/logo/




More than a few issues with this sequence though

View attachment 424152

No "story" in that video at all!

 

[Storm20]

Yeah i've loved the logo from the get go

 

[MegaBob]

Will probably never come to light but I'd love to see the other designs that didn't end up being used. Those North concepts on this forum somewhere were fantastic.

 

[demon_spud]

How does he wipe debris off the image without smudging the graphite pencil drawing?!

And his right hand so clean!

What is his secret!!!!

What manner of witch craft is this?

 

[lionbear]

Current Logo Age Ladder

0 Seasons
Collingwood

1
North Melbourne

2
Melbourne
Western Bulldogs

3
Carlton (But in reality is alot older than this)

6
Richmond
GWS (Original Logo)

7
Fremantle
Gold Coast (Original Logo)

8
Adelaide (Still uses original on trophies and other long term items)
Brisbane Lions

10
Geelong (Both Primary and Jumper)
Hawthorn

18
West Coast

21
Essendon
Port Adelaide (original Logo)
Sydney

23
St Kilda (But been around club since at least 1933)

 

[fancyscum]

How does he wipe debris off the image without smudging the graphite pencil drawing?!

And his right hand so clean!

What is his secret!!!!

What manner of witch craft is this?

Acting.

 

[TBellicious]

Current Logo Age Ladder

0 Seasons
Collingwood

1
North Melbourne

2
Melbourne
Western Bulldogs

3
Carlton (But in reality is alot older than this)

6
Richmond
GWS (Original Logo)

7
Fremantle
Gold Coast (Original Logo)

8
Adelaide (Still uses original on trophies and other long term items)
Brisbane Lions

10
Geelong (Both Primary and Jumper)
Hawthorn

18
West Coast

21
Essendon
Port Adelaide (original Logo)
Sydney

23
St Kilda (But been around club since at least 1933)

Baffling that Essendon and Port Adelaide's logos have lasted that long.

 

[Groupie_]

crows worst in comp by far imo

 

[Dylan8]

Adelaide (Still uses original on trophies and other long term items)

Ha ha ha ha haaaaaa

 

[Silent Alarm]

Used to really want to see Essendon's changed, really don't now – it's become far more unique. Works big and small, you know the team, there's the logo, and the colours are there. Not much wasted space, nothing superfluous. It's pretty good.

Port's looks alright now and the shape makes it stand out more with the overuse of the stylised shield. It's hard to improve because people incorporate too much or they don't know how to tackle the identity – I mean a power strike just looks weak on its own (ironically). If they upgrade I'd be disappointed if there wasn't a roundel... to me that is the unique thing South Australian clubs had. The fact they were all on the front of the jumpers adds to that importance.

 

[El_Scorcho]

I still think it looks like it was made by an amateur. It's the same dated magpie on a pile of amateurly executed logo genericism.

A redrawn magpie (even in the same pose) to work better with modern applications should have been step 1.

 

[atlaser]

I think it's pretty good. Not amazing but I think it's an improvement on the last one. Having the australian flag on a logo of a footy club is strange.

I thought it was interesting to see the focus on the pinstriping of the old jumpers. Both of the promotional jumpers they made this year had it too. Don't know if it means anything. I think it would be better to return the home jumper what is currently the away one, white with 3 black stripes on the front and back and black cuffs and collar.

 

[Gibbsy]

It would be funny and sort of cruel if we were able to go back to a white-based home jumper with black shorts, but North have to convert to a blue home jumper to wear blue shorts

 

[The Speaker]

It looks like the sort of thing that wins an online competition for 'design Collingwood's 2018 logo' amongst people who are not professional designers.

I still think it looks like it was made by an amateur. It's the same dated magpie on a pile of amateurly executed logo genericism.

A redrawn magpie (even in the same pose) to work better with modern applications should have been step 1.

paging Shpeshal Ed

Used to really want to see Essendon's changed, really don't now – it's become far more unique. Works big and small, you know the team, there's the logo, and the colours are there. Not much wasted space, nothing superfluous. It's pretty good.

As I say when someone bring it up on the Essendon board, the bomber itself in the logo is pretty much perfect. They can change up the font if they wish, but the bomber must stay.