Yeah no, the product you are buying that ticket for creates the demand - not if the ticket is transferable or not.
If it's a s**t product - you won't get people to attend or even give the tickets away. If it's a good product people will line up and be more willing to use it or pass it on to someone who will.
true, but a transferable ticket to watch football and cricket is a different product to a non transferable ticket to watch the same football and cricket.
if an ultimate wank ticket is more easily accessible because you know someone who has one and they're shared around, then the demand to join a waiting list and get your own is decreased. a product with a 10 year waiting list is seen to be more desirable than one where you can stroll up and buy tomorrow.