General Bombers Talk More talk of changing the logo. Post your thoughts here.

[Lore]

Letter from the President: Brand research project​

President Dave Barham provides an update on the club's brand research project.
By essendonfc.com.au - 1 hr ago

To all our Fans and Members,

The Essendon Football Club has a proud history as one of the oldest clubs in the AFL and we have a strong recognisable brand.

We are conducting a preliminary research project which centres around the Essendon brand and its elements.

The research project is in its early phase. Members and supporters have been and will continue to be canvassed as part of this process, in addition to the engagement of multiple Essendon Football Club stakeholders.

We have a proud history of more than 150 years and a deep connection to our members and supporters. This is and will always be respected and embraced.

There is no immediate action to change the club logo or any elements of the club brand. This is a longer-term project with significant work to be completed.

We proudly recognise that our future legacy begins with our proud history.

We will always be called the Bombers.

- Dave Barham

Letter from the President: Brand research project

President Dave Barham provides an update on the club's brand research project.

www.essendonfc.com.au

 

[troybe]

Like the Georgia Tech Yellow Jackets or the Columbus Blue Jackets we should be the Essendon Bomber Jackets

 

[joey_jo_jo]

judging by all the oppo supporters venturing in here to rant I think the Hun achieved their objective

 

[Nuggs Bunny]

Looks like Rita Panahi has given us a serve, would confirm but there's no way I'm giving her a click.

 

[Pweter]

Like the Georgia Tech Yellow Jackets or the Columbus Blue Jackets we should be the Essendon Bomber Jackets

Since he'll be here forever, might as well call it the Essendon Dodoro Jackets

 

[troybe]

Since he'll be here forever, might as well call it the Essendon Dodoro Jackets

Carn Dodos!

 

[mike14]

I am not an Essendon fan but this annoys me if it’s a politically motivated reason for change.

What about the demons the religious types must be offended by that?

Grow up everyone it’s a name of a sporting club, it is about the club nothing else and attached to that is positive history.

Until this thread I don't think I'd ever found anyone over the age of 14 who liked the current iteration of our logo. So I really don't think it's politically motivated, it's more "who would like a different/better logo?"

Of course the opinion on that may depend on how you view the Herald Sun...

 

[dank420_]

Looks like Rita Panahi has given us a serve, would confirm but there's no way I'm giving her a click.

Now I really want to change the logo.

 

[bommer16]

I love how popular Essendon is.

 

[Alberto_Magnifico]

So Essendon PR/marketing come up with an idea to test the waters for a refresh of the "brand" and nekminnit some media turnips start screeching "woke, woke, woke " whilst ringing a bell through the streets? Is there even any evidence at all this is politically motivated?
I'm so over this partisan politics crap.

 

[Air_Chester]

Imagine my surprise to see I’d already posted in this thread… 13 years ago. Now imagine my horror to see that I’d used the phrase “rocks my jocks” about a club logo. Such an embarrassing time.

My current stance on all this nonsense is that I really enjoy the fact Matthew Lloyd is seething at the idea of changing the nickname/logo.

 

[Alberto_Magnifico]

Imagine my surprise to see I’d already posted in this thread… 13 years ago. Now imagine my horror to see that I’d used the phrase “rocks my jocks” about a club logo. Such an embarrassing time.

You were only wearing jeans and thongs, listening to Kings Of Leon and watching Hamish and Andy specials like everyone else, don't be too hard on yourself

 

[Koopa]

So Essendon PR/marketing come up with an idea to test the waters for a refresh of the "brand" and nekminnit some media turnips start screeching "woke, woke, woke " whilst ringing a bell through the streets? Is there even any evidence at all this is politically motivated?
I'm so over this partisan politics crap.

Pretty much. The hooplah around all of it has been overblown, certain right wing snowflakes, cookers and bigots are purposely distorting the circumstances and weaponising the potential refresh to drive their own narratives, all while jumping at shadows.

Doesn't bother me if we change our logo or not, although I'd lean towards a refresh and can see why people would want to. The logo itself is a little dated and some may think a clean slate from a branding and marketing perspective could be one of the final stages of a true reset coming out of the saga.

I can see a situation where the club has the Bomber/Plane on official imagery have a reduced presence and not completely remove it, while highlighting other elements instead.

Also vaguely remember a slightly updated paper plane swirling around Zac in a post put out by the club when his recent contract extension was announced. Probably a one off.

 

[ant555]

Visayan Warty Pigs

 

[windyhill]

Barham takes aim....

 

[Duckworth]

Well basically I just copied the logo we have now. Then I added fins to lower wind resistance and this racing stripe her I feel is pretty sharp.

Needs a blob being jettisoned that was Bombers#1 and another one that is the poster that is now only allowed to post on the main board #4lyfe

 

[The Devils Advocate]

lol, I hate the Bombers logo, and have for years.
It looks like it's a kmart brand logo.

 

[yodellinhank]

Essendon Devils, get the jack jump on tassie.

 

[The Devils Advocate]

Essendon Devils, get the jack jump on tassie.

 

[The Devils Advocate]

I am not an Essendon fan but this annoys me if it’s a politically motivated reason for change.

What about the demons the religious types must be offended by that?

Grow up everyone it’s a name of a sporting club, it is about the club nothing else and attached to that is positive history.

True to an extent, we're not called the Redskins or Indians.


I think a form of plane will always be on our logo.

 

[Razzle Dazzlers]

The remarkable part of this is that it shows how irrelevant 90% of the clubs are that we took over the airwaves with a marketing survey to learn what our fans want.
Imagine if norf, suns, gws or freo etc did this… none one would give a toss

 

[EskimoPAFC]

Its so disappointing how level-headed and sensible this thread is.

 

[Old Campaigner]

Its so disappointing how level-headed and sensible this thread is.

The pure strain nuffy reactions are usually confined to the blitz

 

[dank420_]

Its so disappointing how level-headed and sensible this thread is.

Check out our trade thread lololol

 

[The Devils Advocate]

Its so disappointing how level-headed and sensible this thread is.

Oh, you are one of me!

 

[Happyskeret]

I don’t know if this makes me stupid but I’d want to see an official alternative logo before deciding to get rid of the current one. I have no issue with the club reviewing it though.