I'm a bit older than most here. I was a kid in the Cold War.
I remember the media going on and on about communists. Communist this, communist that, blah blah communists, all very negative.
As a result, I always thought communist = 'animal fornicating, kiddy fiddling, excrement eating, grave robbing, charity stealing bunch of campaigners.
So it always amazed me that the 'other side' were happy to identify themselves as communists.
Heh - Even growing up post-cold war, I still had a similar concept of what a communist was.
Remember being in high school and going to a friend's party and in the back shed there was an old campaign poster of my friend's uncle who had ran in an election under the communist party. I was just in shock.. Why would you be a communist?
I didn't even know what it meant, I just thought it meant 'bad' -