Lockhart Road
Cultural Attache
- Mar 26, 2013
- 5,424
- 27,766
- AFL Club
- Port Adelaide
- Other Teams
- Port Adelaide Magpies
“Port Adelaide’s Shanghai backer adds another five years to the Power’s ‘China Strategy’”
Eight plus One Lucky Rules
How to Ensure that PAFC in 2018-2023 Plucks All the Ripe Fruit from the China Tree, leaving behind only leaves and twigs. The Time to Give has now become the Time to Receive.
Eight plus One Lucky Rules
How to Ensure that PAFC in 2018-2023 Plucks All the Ripe Fruit from the China Tree, leaving behind only leaves and twigs. The Time to Give has now become the Time to Receive.
- Partners and Sponsors - Target large entities, do not give any priority to chasing small ones. Identify these large targets in advance, study them, find the way in, and go for them. Do not wait for anything, especially anything small, to fall in our lap
- Sports Diplomacy - Use it as a global marketing theme. For implementation outsource to a media operation based in Hong Kong that has global reach and feel. Upgrade and sophisticate the Media Department to work with the Hong Kong marketing operation.
- Territory Focus - Do not spread thin across China just because it’s out there. Apply the 80:20 rule. Focus on a limited number of lucrative business centres and political centres. Ignore outposts such as Xian, Chengdu, Chongqing, etc.
- Structure and Personnel - Recruit urgently two senior people with a real not manufactured, hands-on China track record; one should be ethnic Chinese and be seated in the currently empty seat on the board, the other should be taken on or commissioned to find the ethnic Chinese board member then continue to serve the Club by working hand in glove with this new director. Destroy completely the concept held in board rooms and corporations on the eastern seaboard that ‘Port Adelaide are not really serious about China, they are only pretending: look at their board’ which has not changed in any meaningful China-centric fashion since first formed in 2012, before the China expedition even took its first step.
- International memberships (including a premium ‘executive’ international membership aimed at China) and international marketing of merchandise via e-commerce - Set these up urgently as add-on revenue streams.
- Reach out, far and wide - Seek the attention of and HEED the advice of dedicated PAFC people across the world who know, based on their real and long experience, more about the subject than anyone at the Club does ... who do not charge for their services but seek reimbursement only in the form of respect.
- The CEO - He should concentrate on the task of being CEO, not take on every ephemeral task that presents itself just because he feels himself to be the only one capable of successfully completing said ephemeral task.
- China 2018-2023 Strategy Committee - Should be set up consisting of the CEO, one or two board members (Trevor Thiele plus new director as per above), one or two general managers, at least two dedicated PAFC advisors with China experience based in Hong Kong and/or Shanghai. Conference calls and meetings to be held regularly on- and off-season, especially when a project demands. Reports to be authentic, sent regularly and privately to PAFC members as a marketing tool with which to grow their numbers.
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