What a load of crap. Talk about ignorance!Yep, absolutely this
Good riddance
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He was the Chief Marketing Officer and as such had no involvement in football. The only aspect of the club that’s been successful has beenJustin’s portfolio:
- Secured Major partner Amart. Essendon has a sponsorship portfolio total value in the top 4 in the AFL
- Led the leagues digital platforms over many years during a period when Essendon were regarded as leaders in the digital space
- 85,000 members in 2019 having had no on field performance to assist (equal and ahead of Collingwood and Hawthorn)
He got down to the top 3 in CEO candidates at Manly Sea Eagles, North Kangaroos before being selected to run the Storm.
He’s regarded as a leader in his field and his appointment at arguably the most respected sporting club in the country supports this..
He’s been at EFC 10 years and with football department imploding around his commercial arm, commercial revenue collapsing now with it, it’s a great time for Justin to move on.
Good luck to the next Marketing Exec in achieving anything like what’s been achieved commercially over the last 4-5 years with no on field success providing tailwinds that our competitors have largely had on only comparable results.
Give it to Essendon as a laughing stock in many ways.. But Essendon has never been considered a laughing stock commercially the last 5-6 years. Far from it.