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‘No longer acceptable’: Rival clubs fume at Collingwood’s hold on MCG seats​

Peter Ryan

ByPeter Ryan



The Melbourne Cricket Club is locked in sensitive negotiations with Collingwood to update a long-standing deal that has given the Magpies exclusive rights over reserved seating for members in the Ponsford Stand for both home and away games.
The agreement has upset other tenant clubs Richmond, Hawthorn and Melbourne with the Tigers and the Hawks forced to relocate their reserved seat members when playing home games against Collingwood at the MCG.
Richmond and Collingwood members head to the MCG in 2018

Richmond and Collingwood members head to the MCG in 2018 CREDIT:EDDIE JIM, THE AGE
Those clubs argue that their capacity to service their members is compromised and that the agreement potentially stops the MCG being a full house when they play a home game against Collingwood if seats they might be able to fill are left vacant by Magpie members.
They want the agreement amended in a way that would allow their reserved seat holders to sit in the Ponsford Stand in home games they play against Collingwood at the MCG.

Frustration has been growing among those clubs about the pace of negotiations as they want a deal locked in by mid-year so they can plan for 2024 with Tigers’ CEO Brendon Gale saying the away game entitlements in the deal was “no longer acceptable”.
The other tenants have been lobbying for a change for the past decade with industry sources saying the MCC notified the Magpies five years ago that the agreement needed to be modernised during 2023, so it could take effect next year.
Collingwood and the Tigers have been arch rivals on the field during that period with both teams competing for top four spots and attracting big crowds.
Carlton, which are likely to play home game blockbusters against Collingwood in front of big crowds, during this decade, are also keen for an update in the agreement, although they were not an original tenant at the MCG.
Melbourne, with former Collingwood CEO Gary Pert now at the Demons, did not want to comment.

Carlton and Collingwood in action at a packed MCG.

Carlton and Collingwood in action at a packed MCG.CREDIT:GETTY
New Collingwood CEO Craig Kelly and president Jeff Browne have been getting up to speed with where the agreement sits, determined to ensure a modernised agreement works for the club and have moved to inform Legends and Club 5 members that the deal expires at the end of this year.
Kelly told The Age the Magpies were prepared to engage in productive talks over the issue to obtain an agreement that works for their members but say the contribution they made to the economic viability of the stadium as a result of them committing to the MCG when leaving Victoria Park should not be forgotten by clubs critical of the agreement.
“Collingwood moved from Victoria Park to the MCG and the deal Eddie McGuire and the board devised was one to support the redevelopment and the long-standing growth of the MCG. We were the founding tenant club and we brought all our members across,” Kelly said.
“We wanted our people to have their home and their seats, and it was consistent for them and they felt like they were still at Vic Park all those years, because we helped drive the economics of that stadium whereas clubs such as Carlton and Essendon went to what is now Marvel Stadium.

“We are now in negotiations and working through with the MCC and, ultimately, we will work with the other clubs and the AFL to get an outcome that works importantly for our members but especially with Richmond and the issues they have got with our arrangement.”
When contacted by The Age, MCC CEO Stuart Fox confirmed mature discussions were happening between the MCC and relevant clubs, but he could not comment further due to his commercial in confidence obligations.
Other sources said that Richmond, with their huge membership base and growing attendances in the past 10 years, are the most affected by the current deal and have made their views clear to the MCG over a long period of time however the other tenant clubs also support the push to amend the agreement.

EDITOR'S PICK​

https://www.theage.com.au/sport/afl...s-why-tigers-doctor-quit-20230221-p5cmde.html

Tigers CEO Brendon Gale said he understood why the Magpies did the deal, but he had been open and transparent with Collingwood that he would keep pressure on the MCC to update the agreement to ensure their members were treated fairly.

“We have got thousands of reserved seat members that have to get up and move and vacate their reserved seats when we play a home game against Collingwood,” Gale said.
“There is the inconvenience which impacts their match day experience and the value of that membership but there is also a financial aspect to it as well.
“We are a club that has been at the MCG since 1965 and have been pulling millions of supporters through the gates. We have a huge connection with this ground and in the interests of fairness we would like this addressed as it is no longer acceptable.”
Collingwood’s away game entitlements sees them also retain the same dressing rooms at the MCG regardless of whether they are the home or away team, which is different to what happens when other tenant clubs play each other.
Many of the reserved seat packages Collingwood sells to members in the Ponsford Stand ensure guaranteed seats at the grand final if the Magpies make the decider.

It means that despite some games being sold out there are empty seats available at Collingwood away games in the Ponsford Stand that other tenant clubs believe would be filled if the agreement was amended.
Other sources suggested clubs such as Hawthorn or Melbourne might have benefited at times from Collingwood having the away entitlements when they had a home game against the Magpies at the MCG.
Clubs are increasingly aware of the vital importance of stadium deals to their bottom line with the AFL also keen that club growth is not restricted by agreements that don’t reflect the competition’s changed circumstances.
Collingwood will play a Friday night home game against Richmond at the MCG in round three.
 
Thank you Wavvey and AstuteTiger !

AT I am indeed a premiership circle member, I think the club told me the sections in the Ponsford stand is N30-N35, but I could be recalling incorrectly.

I’ve always sat there. Sit wherever you like. No dramas.
Only tip is for big games, dodgy weather, get there a bit early for undercover seats.
 

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Give us back OUR seats ya Flogs!


‘No longer acceptable’: Rival clubs fume at Collingwood’s hold on MCG seats​

Peter Ryan

ByPeter Ryan



The Melbourne Cricket Club is locked in sensitive negotiations with Collingwood to update a long-standing deal that has given the Magpies exclusive rights over reserved seating for members in the Ponsford Stand for both home and away games.
The agreement has upset other tenant clubs Richmond, Hawthorn and Melbourne with the Tigers and the Hawks forced to relocate their reserved seat members when playing home games against Collingwood at the MCG.
Richmond and Collingwood members head to the MCG in 2018

Richmond and Collingwood members head to the MCG in 2018 CREDIT:EDDIE JIM, THE AGE
Those clubs argue that their capacity to service their members is compromised and that the agreement potentially stops the MCG being a full house when they play a home game against Collingwood if seats they might be able to fill are left vacant by Magpie members.
They want the agreement amended in a way that would allow their reserved seat holders to sit in the Ponsford Stand in home games they play against Collingwood at the MCG.

Frustration has been growing among those clubs about the pace of negotiations as they want a deal locked in by mid-year so they can plan for 2024 with Tigers’ CEO Brendon Gale saying the away game entitlements in the deal was “no longer acceptable”.
The other tenants have been lobbying for a change for the past decade with industry sources saying the MCC notified the Magpies five years ago that the agreement needed to be modernised during 2023, so it could take effect next year.
Collingwood and the Tigers have been arch rivals on the field during that period with both teams competing for top four spots and attracting big crowds.
Carlton, which are likely to play home game blockbusters against Collingwood in front of big crowds, during this decade, are also keen for an update in the agreement, although they were not an original tenant at the MCG.
Melbourne, with former Collingwood CEO Gary Pert now at the Demons, did not want to comment.

Carlton and Collingwood in action at a packed MCG.

Carlton and Collingwood in action at a packed MCG.CREDIT:GETTY
New Collingwood CEO Craig Kelly and president Jeff Browne have been getting up to speed with where the agreement sits, determined to ensure a modernised agreement works for the club and have moved to inform Legends and Club 5 members that the deal expires at the end of this year.
Kelly told The Age the Magpies were prepared to engage in productive talks over the issue to obtain an agreement that works for their members but say the contribution they made to the economic viability of the stadium as a result of them committing to the MCG when leaving Victoria Park should not be forgotten by clubs critical of the agreement.
“Collingwood moved from Victoria Park to the MCG and the deal Eddie McGuire and the board devised was one to support the redevelopment and the long-standing growth of the MCG. We were the founding tenant club and we brought all our members across,” Kelly said.
“We wanted our people to have their home and their seats, and it was consistent for them and they felt like they were still at Vic Park all those years, because we helped drive the economics of that stadium whereas clubs such as Carlton and Essendon went to what is now Marvel Stadium.

“We are now in negotiations and working through with the MCC and, ultimately, we will work with the other clubs and the AFL to get an outcome that works importantly for our members but especially with Richmond and the issues they have got with our arrangement.”
When contacted by The Age, MCC CEO Stuart Fox confirmed mature discussions were happening between the MCC and relevant clubs, but he could not comment further due to his commercial in confidence obligations.
Other sources said that Richmond, with their huge membership base and growing attendances in the past 10 years, are the most affected by the current deal and have made their views clear to the MCG over a long period of time however the other tenant clubs also support the push to amend the agreement.

EDITOR'S PICK​

‘Medical staff were excluded’: Zantuck case reveals why Tigers’ doctor quit

Tigers CEO Brendon Gale said he understood why the Magpies did the deal, but he had been open and transparent with Collingwood that he would keep pressure on the MCC to update the agreement to ensure their members were treated fairly.

“We have got thousands of reserved seat members that have to get up and move and vacate their reserved seats when we play a home game against Collingwood,” Gale said.
“There is the inconvenience which impacts their match day experience and the value of that membership but there is also a financial aspect to it as well.
“We are a club that has been at the MCG since 1965 and have been pulling millions of supporters through the gates. We have a huge connection with this ground and in the interests of fairness we would like this addressed as it is no longer acceptable.”
Collingwood’s away game entitlements sees them also retain the same dressing rooms at the MCG regardless of whether they are the home or away team, which is different to what happens when other tenant clubs play each other.
Many of the reserved seat packages Collingwood sells to members in the Ponsford Stand ensure guaranteed seats at the grand final if the Magpies make the decider.

It means that despite some games being sold out there are empty seats available at Collingwood away games in the Ponsford Stand that other tenant clubs believe would be filled if the agreement was amended.
Other sources suggested clubs such as Hawthorn or Melbourne might have benefited at times from Collingwood having the away entitlements when they had a home game against the Magpies at the MCG.
Clubs are increasingly aware of the vital importance of stadium deals to their bottom line with the AFL also keen that club growth is not restricted by agreements that don’t reflect the competition’s changed circumstances.
Collingwood will play a Friday night home game against Richmond at the MCG in round three.
they can keep it if we get punt road end for home and away

our connection to punt road end is massive - pies have zero connection to ponsford yet get it home and away. kevin rose must have been ploughing someone at afl house
 
Give us back OUR seats ya Flogs!


‘No longer acceptable’: Rival clubs fume at Collingwood’s hold on MCG seats​

Peter Ryan

ByPeter Ryan



The Melbourne Cricket Club is locked in sensitive negotiations with Collingwood to update a long-standing deal that has given the Magpies exclusive rights over reserved seating for members in the Ponsford Stand for both home and away games.
The agreement has upset other tenant clubs Richmond, Hawthorn and Melbourne with the Tigers and the Hawks forced to relocate their reserved seat members when playing home games against Collingwood at the MCG.
Richmond and Collingwood members head to the MCG in 2018

Richmond and Collingwood members head to the MCG in 2018 CREDIT:EDDIE JIM, THE AGE
Those clubs argue that their capacity to service their members is compromised and that the agreement potentially stops the MCG being a full house when they play a home game against Collingwood if seats they might be able to fill are left vacant by Magpie members.
They want the agreement amended in a way that would allow their reserved seat holders to sit in the Ponsford Stand in home games they play against Collingwood at the MCG.

Frustration has been growing among those clubs about the pace of negotiations as they want a deal locked in by mid-year so they can plan for 2024 with Tigers’ CEO Brendon Gale saying the away game entitlements in the deal was “no longer acceptable”.
The other tenants have been lobbying for a change for the past decade with industry sources saying the MCC notified the Magpies five years ago that the agreement needed to be modernised during 2023, so it could take effect next year.
Collingwood and the Tigers have been arch rivals on the field during that period with both teams competing for top four spots and attracting big crowds.
Carlton, which are likely to play home game blockbusters against Collingwood in front of big crowds, during this decade, are also keen for an update in the agreement, although they were not an original tenant at the MCG.
Melbourne, with former Collingwood CEO Gary Pert now at the Demons, did not want to comment.

Carlton and Collingwood in action at a packed MCG.

Carlton and Collingwood in action at a packed MCG.CREDIT:GETTY
New Collingwood CEO Craig Kelly and president Jeff Browne have been getting up to speed with where the agreement sits, determined to ensure a modernised agreement works for the club and have moved to inform Legends and Club 5 members that the deal expires at the end of this year.
Kelly told The Age the Magpies were prepared to engage in productive talks over the issue to obtain an agreement that works for their members but say the contribution they made to the economic viability of the stadium as a result of them committing to the MCG when leaving Victoria Park should not be forgotten by clubs critical of the agreement.
“Collingwood moved from Victoria Park to the MCG and the deal Eddie McGuire and the board devised was one to support the redevelopment and the long-standing growth of the MCG. We were the founding tenant club and we brought all our members across,” Kelly said.
“We wanted our people to have their home and their seats, and it was consistent for them and they felt like they were still at Vic Park all those years, because we helped drive the economics of that stadium whereas clubs such as Carlton and Essendon went to what is now Marvel Stadium.

“We are now in negotiations and working through with the MCC and, ultimately, we will work with the other clubs and the AFL to get an outcome that works importantly for our members but especially with Richmond and the issues they have got with our arrangement.”
When contacted by The Age, MCC CEO Stuart Fox confirmed mature discussions were happening between the MCC and relevant clubs, but he could not comment further due to his commercial in confidence obligations.
Other sources said that Richmond, with their huge membership base and growing attendances in the past 10 years, are the most affected by the current deal and have made their views clear to the MCG over a long period of time however the other tenant clubs also support the push to amend the agreement.

EDITOR'S PICK​

‘Medical staff were excluded’: Zantuck case reveals why Tigers’ doctor quit

Tigers CEO Brendon Gale said he understood why the Magpies did the deal, but he had been open and transparent with Collingwood that he would keep pressure on the MCC to update the agreement to ensure their members were treated fairly.

“We have got thousands of reserved seat members that have to get up and move and vacate their reserved seats when we play a home game against Collingwood,” Gale said.
“There is the inconvenience which impacts their match day experience and the value of that membership but there is also a financial aspect to it as well.
“We are a club that has been at the MCG since 1965 and have been pulling millions of supporters through the gates. We have a huge connection with this ground and in the interests of fairness we would like this addressed as it is no longer acceptable.”
Collingwood’s away game entitlements sees them also retain the same dressing rooms at the MCG regardless of whether they are the home or away team, which is different to what happens when other tenant clubs play each other.
Many of the reserved seat packages Collingwood sells to members in the Ponsford Stand ensure guaranteed seats at the grand final if the Magpies make the decider.

It means that despite some games being sold out there are empty seats available at Collingwood away games in the Ponsford Stand that other tenant clubs believe would be filled if the agreement was amended.
Other sources suggested clubs such as Hawthorn or Melbourne might have benefited at times from Collingwood having the away entitlements when they had a home game against the Magpies at the MCG.
Clubs are increasingly aware of the vital importance of stadium deals to their bottom line with the AFL also keen that club growth is not restricted by agreements that don’t reflect the competition’s changed circumstances.
Collingwood will play a Friday night home game against Richmond at the MCG in round three.
“Collingwood moved from Victoria Park to the MCG and the deal Eddie McGuire and the board devised was one to support the redevelopment and the long-standing growth of the MCG. We were the founding tenant club and we brought all our members across,” Kelly said.


The founding tenant of what exactly? A redeveloped stand?
 
“Collingwood moved from Victoria Park to the MCG and the deal Eddie McGuire and the board devised was one to support the redevelopment and the long-standing growth of the MCG. We were the founding tenant club and we brought all our members across,” Kelly said.


The founding tenant of what exactly? A redeveloped stand?
Yeah I thought Melbin were founding tenants then us when we moved from Punt Road.
 
“Collingwood moved from Victoria Park to the MCG and the deal Eddie McGuire and the board devised was one to support the redevelopment and the long-standing growth of the MCG. We were the founding tenant club and we brought all our members across,” Kelly said.


The founding tenant of what exactly? A redeveloped stand?
prob loosing 10-15k people at our home games cos of these grand final loosing campaigners
 
would’ve got over 90k in 2018 at our home game against them if we could sell that stand
colonwood and blooze last year only got 88k with top 4 and finals on the line for both teams

if that was us against either of em or against the bummers, 95,000
 
they can keep it if we get punt road end for home and away

our connection to punt road end is massive - pies have zero connection to ponsford yet get it home and away. kevin rose must have been ploughing someone at afl house
More Tigers on seats the better
 
10 Year GA Member
Didn't manage to buy tickets quick enough.

Only bad seats left. Are they releasing any further reserved seats?

And would I be able to get in with my GA ticket on gameday?
 

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10 Year GA Member
Didn't manage to buy tickets quick enough.

Only bad seats left. Are they releasing any further reserved seats?

And would I be able to get in with my GA ticket on gameday?
I rang the club and they said GA was sold out
 
they can keep it if we get punt road end for home and away

our connection to punt road end is massive - pies have zero connection to ponsford yet get it home and away. kevin rose must have been ploughing someone at afl house
Lock out Umpies fans from Punt Road.
 
Whats actually happening with tickets for Rd1? Got a text saying they were close to selling out. If we get more than 80k there I will eat my hat. WTF is this scam?
if you are going pub pre game you should upgrade to a reserved ticket. nothing worse than rushing to get to the g pissed and you dont even have a ticket and ga is full

otherwise get there early and ga scan in with your membership
 

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